Texting and twittering are the new marketing conversations. Adding a coordinated mobile marketing and social media component to your marketing strategy is a guaranteed home run. New media is the creative disruption that will drive unprecedented results in your next lead generation campaign.
To reach the modern customer, the young, the affluent you need to reach their mobile phone in a social way.
The New Marketing Campaign
As you think about your next marketing campaign, reposition your thinking. Consumers are no longer static. They are on the move and they favor personal interaction. New media marketing is contingent on 3 secrets for success:
-Mobility -Social Interaction -Brand/Trust
Mobile Marketing
Consumers are not just using mobile phones more–they are expecting service and fulfillment. Advertisers are using text, twitter, and other social tools to deliver promotions, products, services, and customer service. Not only does it add value to your campaign, it makes it easier for a customer to have a great experience or even buy from you.
This is why it is so critical for your marketing department or marketing partner to be able to think and execute in this emerging space. Static websites, glossy brochures, and flashy print advertising is increasingly a blur to busy consumers.
Social Media
Although mobile is fundamental to your new media marketing campaign, making it social will maximize your results. Consumers increasingly want to interact with their favorite brands. Social tools like Twitter, LinkedIn, and Last.fm are connecting highly targeted market segments, from business to music interests, into trust-based networks of consumers. Engage in conversations with your customers to be successful.
Marketing companies that haphazardly drop into these networks are certain to receive backlash. Enter into these social networks with a genuine interest in the people and their wants. If you are going to engage a marketing firm, make sure they understand the space and have an existing presence.
Brand and Trust
The final element to new marketing success is the building of brand and trust. This concept is significantly different from traditional branding. In new media marketing you are building credibility and trust through awareness and connectivity.
Yes, press releases still have a role in new media marketing. The new media press release should establish credibility, but also connect to deeper resources at your website and drive social following of your services.
If you are considering more impact for your marketing dollar it is time to consider new media marketing. As the definitive guide to new media The Cluetrain Manifesto reminds us–”markets are conversations.”
Get your trust-based marketing mobile and social!
Biz In Need is a mobile marketing company. As a leader in mobile marketing and social media we can help you start the conversation with your customers. Let our experts guide your mobile marketing,
social media
, and press release strategy.
